Institutional Website · Match Pro Line · Lead Product Designer
O Boticário, one of the largest and most admired beauty brands in Brazil, launched the Match Pro line to reinforce its digital presence with innovation. To support this, we developed the institutional website for the line — exploring micro-interactions that make navigation more fluid and intuitive, with an engaging digital experience that reflects the brand's attention to every detail.
The challenge was to create a digital platform worthy of the brand's sophistication — without sacrificing performance and accessibility. The experience needed to convey the premium identity of the Match Pro line, guide users through products with clarity, and create an emotional connection with the brand's universe — all with fast loading and flawless behavior on any device.
Principles applied to the experience
• Micro-interactions on every navigation element
• Fluid transitions between sections and products
• Animations aligned with brand identity
• Clear visual hierarchy to highlight products
• Tactile and responsive experience on mobile
Digital experience impact
• More fluid and intuitive navigation
• Consumer connection to the Match Pro universe
• Premium identity reinforced digitally
• Consistent experience across all devices
• Elegant and functional interface
The Match Pro line website delivered an engaging digital experience that brings consumers closer to the brand's universe in an elegant and functional way. The micro-interactions elevated the platform's perception of quality, reinforcing Boticário's premium positioning in the digital environment and translating into code the same attention to detail the brand applies to its products.
