I design financial products where trust, clarity, and business results go hand in hand. At Banco Master, as Lead Product Designer, I led new interfaces, user journeys, and service design for the bank's applications, as well as leading the evolution of the Design System — more consistency for the product and more agility for design and development teams. Specifically on the Credcesta platform (payroll credit), I carried out UX improvements that resulted in a 38% reduction in customer service calls related to app usability. At Banco BMG, I worked on discovery, MVP definition (via Lean Inception), research, and A/B testing. And at BBCE, I developed the E-HUB, a new energy trading platform: using Lean Inception and interviews with traders to define the MVP, I contributed to growing the annual trading volume from R$ 5 billion to R$ 20 billion.

In healthcare and medical education, my focus is human-centered experience with measurable impact. At MEDGRUPO, as Lead Product Designer, I led the complete redesign of MedSoft, the main educational platform — raising the app rating on the Apple Store from 1.8 to 4.0 and directly impacting satisfaction and retention. I established new design processes and created the Design System to scale experience quality. At Norden Plano de Saúde, I applied discovery, product design, and AI to make patient and professional journeys more intuitive, respecting interoperability standards (HL7/FHIR) and LGPD compliance — security and privacy by design from the ground up.

At allu, as Lead Product Designer, I led the team in developing an internal management platform and delivered a direct result at the core of the business: I increased the platform's risk analysis capacity from 1,500 to 7,000 evaluations per month through UX/UI and process improvements. I implemented Design Ops and improved the company's Design System, giving the team more scale and consistency. It's the kind of environment where I thrive — validating hypotheses fast, covering the full product cycle, and translating design into business metrics.

My journey began in award-winning art direction and website design — a foundation that shaped my obsession with high-standard digital experiences. As Lead Product Designer at Doois, I lead the design strategy for bespoke digital products for large-scale clients such as Tishman Speyer, Banco BMG, Boticário, Todavia, and Move (Netherlands) — institutional websites where the interface must carry brand identity with consistency and sophistication, from wireframe to deploy. I deliver refined branding, responsive design, and performance, supported by research, design systems, and agile processes.

AI is part of my product creation process — not to replace tasks, but to redesign what's possible and generate new value models. I work at the frontier of AI agents, generative interfaces, and data automation, transforming ideas into scalable products, from POCs to SaaS. At Atena Chat, I worked on conversational AI in SaaS format — an automated customer service solution via WhatsApp available 24/7, capable of answering questions, recommending products, processing orders, offering technical support, and capturing lead data with intelligence and personalization, without needing forms. At Easy Valuation, I developed an AI-powered valuation platform in MVP/SaaS format; and at Buscaí Leilões, I created an AI platform that aggregates real estate from multiple auctioneers, estimating market value, viability, and profit so investors can make faster and more accurate decisions — eliminating hours of manual analysis through algorithms that compare properties in microseconds and deliver viability scores. All built around real business problems, combining product design, system integration, and agile engineering.