Festival Portal · Website · Lead Product Designer · 2021
The Cultura Inglesa Festival is the largest event dedicated to British culture and the English language in Latin America. Since 1996, it has celebrated art as a universal language — with a plural and free program of theater, music, dance, poetry, literature, and visual arts — reaching audiences throughout Brazil. We developed the digital portal for the 2021 edition: the online showcase of the entire program for the general public.
The main challenge was to deliver a robust portal on a tight deadline, prepared for high scalability and capable of sustaining the access peaks of a nationally-reaching festival. The platform needed to organize a large volume of programming clearly and accessibly, ensuring anyone — on any device — could easily find and follow events.
Technical and experience challenges
• Robust portal delivered on a tight deadline
• High scalability for national access peaks
• Large volume of programming organized clearly
• Fluid experience on any device
• Architecture designed to scale on demand
Stack and technical decisions
• React front-end for performance and modularity
• PHP base for content management
• Scalability-oriented architecture
• Responsive design for all devices
• Navigation optimized for high content volume
The portal was delivered on time and supported the access peaks of the 2021 festival edition without compromising the experience. The React-on-PHP architecture allowed agile content management by the festival team, while the responsive design ensured fluid navigation for audiences on any device — connecting the festival's diverse programming with its audience across Brazil.
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